Partnering with A&A International education means to be engaged with A&A's Three Centers¡ªPromotion Centre, Training Centre and Quality Control Centre. A&A will be able to:
Represent you to potential students all over China on a long-term basis. Provide with you up-to-date and reliable market information and tell you which programs local students are currently seeking for. Distribute your promotional materials on a regular basis. Advertise in targeted local student media on your behalf. Represent you at local student fairs and exhibitions. Pre-arrange appointments and speaking opportunities for you. Provide you with a local office infrastructure when you visit the area. With its excellent local knowledge, A&A International Education can help you plan and streamline local marketing such as advertising or mail shots, promote you through our Saturday Seminars, flyers, brochures as well as our website, which will ultimately make your marketing in China more successful and cost-effective.
Marketing & promotion
Over the last 9 years, A&A has been receiving encouraging comments from our education partners, for our efforts in promoting the institutes, for the depth and breadth of knowledge our counselors have, and for the high quality of applications we send. It is true that institutions approach us for more students, however, we believe that with our expertise in marketing, training and quality control, we can add more value to our education partners.
We structure our product mix carefully and position ourselves as a marketing & promotion centre for our education partners. We establish a partnership with an institution only when we believe there is a potential market in China. While many institutions found that Chinese students only study Commerce or IT, we try our best to guide our students to choose from a variety of exciting areas.
We believe that each institution has its own unique advantages. Relying on our experienced research team, we identify the niche for each product we represent, work with the institutions to develop key selling points, and promote them through our counselors and our network partners.
We've established multiple marketing channels:
·National wide networks
·Seminars
·Interview fairs
·Exhibitions
·Internet campaign
·Media platform
·e-Newsletters
·Brochures & flyers
Learn more about Marketing & promotion
Quality control
Since the first day of our operation, we've differentiated ourselves as a high quality provider. As a result, our education partners often find that they don't have to waste their resources in checking and verifying our applications. They also find that we keep a much higher than industry average conversion rate, which definitely save them time on offers that may never turn into enrollments. We control the quality throughout our business.
We employ and retain a high quality team.
We only hire people with excellent education background, customer oriented mindset, and great passion to the education services. Our employees are graduates from top universities in China and overseas, over 50% of them have overseas study or work experience. We provide continuous training and career development pathway to our employees .
We believe counseling is a key step for quality control.
We believe a study plan that suits the student is the best one. We help the students work through different options and finally, recommend the most suitable solution. Therefore, we enjoy a reputation of very good conversion rate of our applications, and the institutions often find that A&A students are the right students for them.
We only present complete and genuine applications.
We treat every application carefully, and conduct bona-fide check on them. This is part of the reason that A&A has over 99.5% of visa approval rate for since 1999.
We establish work process and standard throughout our operations.
We have well established quality control process from counseling, admission to visa application services and network support. Each process that has impact on our service quality is put in writing, with detailed description, flow chart, expected standard and ownership. Every employee who starts a new position must complete training on job related process, and we measure our employees' performance following these work standard.
In-country representatives
With the growing competition in the China studying overseas market, some of our representing institutes have a strategy of providing efficient on-site services to prospective students. Our In-country Representative Service to institutes is a win-win solution for this need.
Since 2005, A&A has been working as the In-country Representative office for 5 institutes (in addition to the students' recruitment agents of these institutes). The model proves to be productive for our partner institutes in student number growth, quality and diversity of applications, and the establishment of the institutes' brand image among Chinese students.
Learn more about In-country representatives
Represent you to potential students all over China on a long-term basis. 