We structure our product mix carefully and position ourselves as a marketing & promotion centre for our education partners.
We establish a partnership with an institution only when we believe there is a potential market in China. While many institutions found that Chinese students only study Commerce or IT, we try our best to guide our students to choose from a variety of exciting areas.
We believe that each institution has its own unique advantages. Relying on our experienced research team, we identify the niche for each product we represent, work with the institutions to develop key selling points, and promote them through our counselors and our network partners.
We've established multiple marketing channels:
A&A Seminars
Since 2001, we have been delivering seminars to prospective students every Saturday; we also deliver seminars at major universities of our market. Speakers for the seminars are A&A senior counselors, the visiting institute representatives, as well as representatives from overseas professional bodies. Over the years, A&A Seminar has established a good reputation , and plays a key role in attracting prospective students and delivering important information on studying, living and working abroad.
Interview Fairs, Regular Interviews and Online Interviews at A&A Office
Each year, we organize interview fairs at the peak seasons for student recruitment. Most of our representing institutions participate in the interview fairs. To promote our partners throughout China, our senior counselors also participate in education fairs organized by our network partners.
In addition to the large interview fairs, regular student interview meetings are organized whenever the institute representatives visit our office.
With online communications tool becoming more and more popular among Chinese students, we organize online interviews regularly to allow students meet with institution representatives via internet.
We realize the increasing importance of Internet in our business. We position our website as one of the most professional, informative and reliable websites focusing on studying overseas. Articles and case studies written by our experienced counselors make our website different from others'. We promote our partners' programs through A&A website, and through popular studying abroad websites.
Media Platform
We use well-circulated newspapers and magazines as important promotion channels, not only to advertise marketing events in the media, more importantly, we publish high quality articles to share our insight on studying abroad, on the relationship among studying, working and living overseas.
A&A E-Newsletter is developed and distributed to potential customers and current customers every month. In the E-Newsletter, students can find new program information from our representing institutes, our analysis on studying abroad, and real case analysis that may help potential students to find a suitable study pathway.
